iPandacom is a product of internationalized new media created at full stretch
by China Network Television (CNTV) and full of innovative ideas. The channel’s
main theme is the panda - a rare animal peculiar to China - with the intention
to introduce these adorable animals and their current protection situation to
netizens all over the world. This is done through multiple terminals in various
languages in the hope of transmitting peace, friendship and public welfare.
The First 24-Hour HD Live Telecast Program of Pandas Through Multiple Cameras
In collaboration with the Chengdu Research Base of Giant Panda Breeding, CNTV
has set up 28 cameras in five parts of the base, capturing the true life of
these lovely pandas. Broadcasting control rooms where the program director can
make real-time observations and switch cameras have also been built. To enrich
the program, directors will pick ten cameras in which pandas are in better
condition for SD live broadcast on the internet, among which one will include
real-time written commentaries.
Registered users are able to chat on the platform. Panda commentators will
interact with the audience to make sure that they have a good experience on
Thirty-minute original request programs everyday
Interesting request programs including Panda Time, Panda Show, Panda
Interview, Panda Wiki, and Panda Stories are produced on base of the live
videos, the videos from the film crew and other source materials.
Documentaries of Pandas and other feature programs
A large number of panda documentaries are produced on base of the
documentaries and feature programs from CCTV.
The theme website (www.ipanda.com) is a pioneer featuring videos of pandas
and an exclusive community of panda fans with four theme pages - “Panda Live,
Panda Theater, Panda Planet and Panda Town”. The Chinese and the English
versions of the website are now available. CNTV will collaborate with
china.com.cn to create the multilingual version channel covering a larger range
The community of iPandacom (Panda Town) is a platform themed by pandas for social
networking and exchanges as well as an online home customized for global panda
fans. Panda stars and many celebrities have already registered in the community,
waiting for panda fans.
iPandacom has registered an official account and created exclusive pages on
Facebook, Youtube, CNTV weibo, Sina weibo and Renren to synchronously release
interesting information and to interact with fans.
CNTV, giving full play to its advantage of broadcasting programs on multiple
screens from single cloud storage, releases interesting information from
iPandacom on mobile, computer and television terminals. Besides, these programs
can be watched everywhere via multimedia, mobile network client, IP TV, mobile
TV and Network TV platforms as well as vehicle-mounted and outdoor public
iPandaCam: With its most attracting 24-hour program of Panda Live, iPandaCam
also provides a collection of brilliant panda videos and request programs.
It is the only app of Panda Live which is simple and convenient. Apps on iOS
and Android platforms are now available.
CNTV aims to establish the “China Live” platform by fully realizing the
potential of iPandacom and utilizing the developmental pattern of this website.
By promoting China’s rare wild animals, beautiful landscape, historical relics
and education, CNTV wants to introduce a real and beautiful China to the world
by using its cutting-edge technology of HD live broadcasting in combination with
Beautiful China, Beautiful Panda